Zumba these days is among the rather popular fitness programs out there, incorporating dance and martial arts moves. But does it live up to the hype?
The Wheel Of FitnessDid you ever read those dreadful Wheel of Time novels by Robert Jordan, that at some point evolved into the most tiresome (and misogynistic) fantasy series this side of reading a phone book? Each and every one of them started with the following paragraph:
The Wheel of Time turns, and Ages come and pass, leaving memories that become legend. Legend fades to myth, and even myth is long forgotten when the Age that gave it birth comes again.Which is an apt description of fitness trends. Wait long enough, and you can sell the same thing all over again, given humanity's collective memory apparently has a best before date that doesn't go much further than a decade.When I first laid eyes on a Zumba infomercial (and who can escape them?), I had a deja vu. I saw a man on my TV screen, yelling at me to get moving. But he didn't want me to do Zumba, he called it "Tae Bo." Then my vision muddled further, the man was still yelling at me, but wanted me to do moves that suspiciously looked like high-low aerobics, circa 1986. Minus the leg warmers.Ah, yeah, what a bit of clever rebranding will do for you: take a charismatic personality, use South American music, don't say it's "exercise" but a "party" and then go and call it "Zumba."