Silk Fruit & Protein juice is marketed as a "fruit juice plus the nourishing power of protein" and as replacement for your glass of orange juice in the morning. In reality it's mostly water, water, more water, 24 g of sugar and 5 g of protein. You can have that for less than $4.
Supermarket ReconnaissanceThe other day I was at the supermarket and noticed a new product from Silk. It looked like it was marketed as a health product and of course I had to check it out. It was called Silk Fruit & Protein and is supposed to replace your morning cup of orange juice.This looks like a great product, I thought, because with fruit and protein it is the perfect combo. The little details on the side stated that it's a good source of protein (once more), and also an excellent source of calcium, vitamin D and C. An average person might automatically buy it, thinking it's healthy.
Lots And Lots Of Water?But you know me, I patrol the ingredients, so here they are:
All Natural Soybase (Filtered Water, Soy Flour), Filtered Water, Juice Blend (Filtered Water, Pear, Apple and Peach Juices from Concentrate, Mango Puree), All Natural Evaporated Cane Juice, Pectin, Natural Flavors, Citric Acid, Calcium Lactate, Tricalcium, Phosphate, Colors from Fruits and Vegetables, Ascorbic Acid (Vitamin C), Gellan Gum, Vitamin D2.One of the first things that I would like to remind you about reading the ingredients is that the first three to five ingredients count most, because that is what a product contains most of. And here those are soy flour mixed with water, then more water, then a juice blend in which the first ingredient is also filtered water! Pretty much what you are getting is a lot of soy mixed with water and some juice, and that will cost you 4 dollars and an insulin spike. Sometimes I look at these products in our stores and it makes me feel like the companies selling them think we are all fools. Don't they know we can read the back labels?Another thing that greatly annoyed me about Silk Fruit & Protein juice is that the front label says the flavor of this juice is mango and peach, but when you look at the ingredients both mango and peach are the last juices on the list. Wich means you are buying pear and apple juice instead, that's a total insult to my intelligence!You see, products like this is what's causing so many people in the world to have health and weight problems. Obviously you are not gonna die drinking this, but if you are a person struggling with weight problems and drinking this juice, thinking it's healthy, you are in big trouble. Because you might as well buy a Pepsi or Coke, which actually have less calories per serving. And are at least upfront on their labels, with all of us knowing cola is pure sugar with some flavoring.