Eugen Sandow is said to be the "father of modern bodybuilding". It's true in more than one sense: he was revitalized the marriage of physical strength with a visually pleasing shape, but he also introduced the shadier bits of the sport.From "Delicate" Child...When today you ask people who made bodybuilding and strength training popular, many will answer Arnold Schwarzenegger. Some may come up with Jack LaLanne, remembering his television show. But only a very few will mention Eugen Sandow.Yet Eugen was there long before them. Born in Germany in 1867 as Friedrich Wilhelm Müller, he was as ordinary a boy as any other, yet later became the probably first superstar of physical fitness, touring large cities, writing fitness books, appearing in short films and selling what we today would call fitness supplements.It all started with a visit to Italy, that he later recalled in his book Strength and How To Obtain It (available as free download right here):
As a child I was myself exceedingly delicate. More than once, indeed, my life was despaired of. Until I was in my tenth year, I scarcely knew what strength was. Then it happened that I saw it in bronze and stone. My father took me with him to Italy, and in the art galleries of Rome and Florence I was struck with admiration for the finely developed forms of the sculptured figures of the athletes of old. I remember asking my father if people were as well developed in these "modern times". He pointed out that they were not, and explained that these were the figures of men who lived when might was right, when men's own arms were their weapons, and often their lives depended upon their physical strength. Moreover, they knew nothing of the modern luxuries of civilization, and, besides their training and exercise, their muscles, in the ordinary course of daily life, were always being brought prominently into play.The memory of these muscular figures was everpresent, and when we returned to my home in Königsberg I wanted to become strong like them.This may well have been what later set him apart from other strength artists of the time. Strongmen had already existed before he appeared, but they didn't think about a visually pleasing physique. For them only absolute strength counted. Eugen Sandow wanted to be strong and have an aesthetically perfect shape....To Roman GodHe joined a gymnasium, started strength training, but found himself not quite successful. Yet instead of giving up, he sat down and applied some analytical thinking to the problem: he reasoned that to make your muscles grow, you not only need to work them, you also have to understand how they work (an idea I very much echo).Studying anatomy, he learned that he could give "each individual muscle a movement" and could arrange the exercises so "that when some muscles are brought into play others are relaxed and left without strain". Basically he had come up with the training system most, if not all, professional bodybuilders of today still follow.The novel approach soon paid off. Contrary to other strength artists, with Eugen audiences more often than not were more fascinated with the play of his muscles than his feats. While at 19 he was doing the same sideshows with the same chainbreaking and weightlifting stunts as other strongmen, by the age of 22 he already found himself on London stages and at 26 was under contract of influential Broadway impresario Florenz Ziegfeld.But Eugen didn't only have a fantastic physique, he also knew how marketing worked. In 1894 he seized the chance to be among the first people ever filmed, realizing that those "moving pictures" were nearly as good as personally appearing in places to spread one's fame further:The EntrepreneurAt this point he had done everything to maximize his popularity. But why stop there? Eugen had probably already a while ago realized that the men in his audiences secretly admired him. After all, when he sold postcards with his pictures, a good number of the takers were male. And if men wanted to be like him, why not give them the possibility? This decision and the following developments practically set the career blueprint for every fitness celebrity after him:
- In 1894, he publishes his first book, Sandow's System of Physical Training.
- In 1898, he establishes Sandow's Magazine of Physical Culture, essentially the world's first bodybuilding magazine.
- In 1899, he designs a special set of dumbbells, followed by many other fitness "appliances" marketed through the Sandow Appliance Company.
- In 1901, he devises the first major bodybuilding contest, called "The Great Competition".
- In 1904, his third book, "Body Building", is published.
- In 1911, he endorses "Plasmon", an egg white powder, as an "essential food" for working out.
- In 1913, he takes the selling of workout supplements in his own hands, starting the Sandow Cocoa Company.