It was only a short while ago that I mentioned in an article that you can get more fitness into your life by simply parking your car further away from the entrance of your supermarket. The latest invention in grocery shopping takes the opposite direction.
It goes as follows: You visit your supermarket’s website, choose the groceries you want to buy and set the time you want to drive over. When you arrive, everything will already have been put into bags and ready to be stored in your trunk. Payment was either already sent when you finished your order online or you do it on pick-up, from your driver’s window.
The whole concept was brought to life already two years ago, when retail giant Sears opened a first test location of this kind under the moniker “mygofer”. Last year they expanded it to most of the continental US, after which the British Tesco and German Metro groups copied it for their homes countries.
For those content with pre-packaged food, at least examining and choosing it so far seemed the most elemental interest they can have in something they, after all, put into their bodies.
Or do people really care that little about what they eat, that they don’t even want to eye which one of the plastic-wrapped 8 oz steaks ends up in their bag? Or how many days that gallon of milk still has to go before its “best before date” comes by?
And on the other end we have the group of consumers that embraces organic foods, doesn’t see a problem with visiting a farmer’s market and even pay higher prices there.
It seems that we consumers, as a whole, are developing schizophrenia.
Picture courtesy of “Plume Noir“.