Food giant Nestlé just announced that next month they will finish their takeover of weight loss company Jenny Craig. The process had already started in 2006 and all that was left now was acquiring the company’s Australian operations.
Doesn’t sound newsworthy? Sit back and think about it for a moment: The same company manufacturing calorie bombs like Kit Kat, Milky Way and Babe Ruth is now also responsible for offers that promise you to lose “12 lbs for just $12“.
Essentially it’s the ultimate dream for any company: With the left hand you create a problem you sell a solution for with the right.
In a “position paper” (PDF), Nestlé writes that in their opinion “proper nutrition and adequate physical activity are integral to maintaining good health”.
Which must be why in the UK they offer free exercise and fitness activities for collecting enough “activity points” through buying Kit Kat bars, Smarties and other sweets.
Picture courtesy of Graeme Weatherston.