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Supplements

Did Optimum Nutrition Change The Gold Standard?

Did Optimum Nutrition Change The Gold Standard?

  • July 4, 2013 4:01 pm
  • 6 comments

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Author evilcyber visit my website

Have you been using Optimum Nutrition’s Gold Standard 100% Whey protein powder for years? Did you notice they recently sneaked in a little change?

Something Is Different!

It’s no big secret that practically the only supplement I occasionally use is ON’s whey protein powder. Of all I tried it is the only one whose taste doesn’t make me want to gag and at least the milk chocolate flavor version dissolves without even needing to use a shaker.

Over the years the look of these behemoth tubs has become familiar enough to me that I don’t pay much attention when unpacking a new one: black and large enough to hint at a possible intended reuse as a small washing-machine.

But when I now had the one I recently ordered sitting right beside my old one I did notice something. At first it seemed that just the layout of the label had been redesigned, but another difference became visible when I looked really closely. Let’s see if you can tell. This is the old tub,

old tub of optimum nutrition whey

The old tub of Optimum Nutrition whey from last year.

and this is the new one:

new tub of optimum nutrition whey

The new one, bought a couple of days ago.

Can you tell what’s missing? Yup, it’s the “hydrowhey peptides.” Now have a look at the list of ingredients on the old tub,

old on whey ingredient list

Here be “whey peptides.”

and the new one:

new on whey ingredient list

Here be “hydrolyzed whey protein isolate.”

Peptides? What Peptides?

Peptides, in case you wonder, are proteins already broken into pieces, and therefore theoretically digested faster by your body. The kicker is: hydrolyzed whey protein isolate is the same thing as whey peptides, because, uh, hydrolyzed proteins are peptides (I explained that whole she-bang in this article about whey protein).

If they really make a noticeable difference for your bodybuilding efforts is anyone’s guess. But they are comparatively expensive to manufacture and one may wonder why ON dropped the prominent mention.

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Latest Comments

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6 Comments

  1. HappinessSavouredHot says:
    July 4, 2013 at 8:08 pm

    I notice the number of ingredients and the presence of sucralose. I prefer Kaizen, contains only stevia and or lo han guo. They even have a vegan version.

    Reply
    • evilcyber says:
      July 5, 2013 at 3:26 pm

      I just searched for Kaizen and learned that it’s Japanese for “improvement” or “change for the better” and is a philosophy or life practice – for a moment I thought you meant you influence your protein level through meditation. Then it dawned on me to look for “Kaizen protein” (the intelligence is not strong in me today).

      Is this the one you use?

      http://www.kaizenprotein.com/

      However, I looked through the ingredient list and saw it does contain sucralose and stevia.

      Reply
  2. katy says:
    July 4, 2013 at 11:53 pm

    I wish I could have flavoured protein, but I can’t stand the taste of sweetners. I have tried sucralose and stevis as sweetners in tea and they always leave a bad aftertaste and are bitter to me.

    Reply
    • evilcyber says:
      July 5, 2013 at 3:27 pm

      Yes, that is an unfortnate side effect of sweeteners. I’ve got used to it, but my girlfriend can’t even smell the ON powder, let alone drink it.

      Reply
  3. Jess says:
    July 5, 2013 at 5:11 am

    Sneaky, I never notice things like that.

    Reply
    • evilcyber says:
      July 5, 2013 at 3:29 pm

      I sure wouldn’t have noticed either, if I hadn’t had both tubs sitting side by side.

      The other day I drove home and on one of the streets I came through had the feeling something was different. Turns out a whole house was gone 😀

      Reply

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